So... that's all very well. But how do I use this?
Good question, friend.
Our Flyways Method & Planner is designed for exactly this situation. You can do it on any odd piece of paper you have lying around (although you may have received a Planner with your purchase). The Flyways Method is based on three steps:
- A reflection on the person you're writing to
- A heart-check, regarding one's true feelings and observations
- A question: Will this serve them and is the time right?
Let me demonstrate.
Let's say I have a friend has just decided to leave her corporate job after 12 years to start her own design business. She's always been passionate about all things Adobe Illustrator but has been afraid to take the leap until now. I want to send her this "Garden Peace Card" with an encouraging message as she begins this new chapter..
Using the Flyways Method and thinking about the card themes of growth and faithfulness, I could jot down the following notes:
Step 1: See the Person
- What are they dealing with right now? Sarah is navigating a major career transition, likely feeling both excitement and fear. She's stepping away from financial security and structure into entrepreneurship.
- What role do they play in your life? Sarah has been a steady friend who has always encouraged my creative pursuits, even when I was hesitant.
- What's important to them these days? Connection to nature, creating beautiful spaces, work-life balance, and finding fulfillment in daily life.
Step 2: Check My Heart
- What do I genuinely appreciate about them? I admire Sarah's eye for beauty in ordinary things and her dedication.
- What have I noticed recently? Despite her fears, she's been methodically planning this transition, taking classes and building her portfolio on weekends.
- What truth exists in my heart for them? I believe she has always been meant for this work. Her corporate skills combined with her talent make her uniquely qualified.
Step 3: Truthful & Timely
- Is this helpful for them to hear? Yes, acknowledging both her courage and preparedness will help counter moments of self-doubt.
- Does this message serve them where they are? Yes, she needs encouragement that embraces both the excitement and uncertainty of this moment.
The Resulting Message
After some reflection (and with a little bit of practice), the above reflections could result in a message like this:
Sarah,
You've been quietly preparing for this moment longer than you might realize. I've watched you nurture this dream through years of weekend projects and late-night design sketches. The concentration on the gardener's face reminds me of how you look when you're designing a space—completely in your element.
Some might see uncertainty in the path ahead, but I see a landscape of possibilities waiting for your touch. Just as gardens grow at different paces and in different ways, your business will find its own rhythm and beauty. Remember, even on days when growth seems slow or invisible, the work you're doing below the surface matters.
I can't wait to see what blooms.
With love and belief in you,
Cass
How I applied the Flyways Method
In crafting the message for Sarah, I deliberately worked through each step to ensure the card would truly connect with her unique situation rather than offering generic encouragement.
First, I took time to consider Sarah specifically in this transition moment, not just as my friend but as someone standing at a significant crossroads. I thought about how excited she's been, and how much uncertainty this choice has brought into her life. This helped me move beyond surface-level congratulations to address what she's actually experiencing.
Then I thought about how I see Sarah and what I've witnessed in her life. I asked myself what I appreciate about Sarah personally, and I remembered how patient she is with her work, and how methodical and focussed. This helped me avoid reaching for empty platitudes and instead pluck something true from my own heart.
Lastly, I considered whether sharing this with Sarah would serve her in this moment of transition. I know in my own life, when someone affirms a good quality within me it helps me draw on this in hard times. So, I intentionally acknowledged Sarah's courage and preparation, knowing she'll likely face moments of self-doubt.
Finally, the garden imagery provided a perfect metaphor for her journey—growth happens in its own time, sometimes visibly, sometimes beneath the surface!
This approach transformed what could have been a simple "Good luck with your new business!" into something that truly sees Sarah, speaks my heart, and serves her where she is right now, offering genuine encouragement for the path ahead.