Look, we get it. Blank cards are intimidating. The pressure to say something profound makes your mind go blank. You end up writing "Happy Birthday" and calling it a day, even though you really do want to say something more.
Perhaps it's the very fact that you want to say more which makes it so hard.
That's why we created the Flyways Method. It's not about crafting poetry—it's about saying something real without the agony of overthinking it.
Step 1: See the Person
Who are they right now?
- Who are they?
- I am writing because...
Take 30 seconds (literally, set a timer) and ask yourself:
- What's happening in their life at this moment?
- Are they thriving, struggling, or somewhere in between?
- What role do they play in your life right now?
Don't overthink this. Just notice what comes to mind first.
Example: My friend just got promoted, but I know she's nervous about managing people for the first time.
Step 2: Check Your Heart
What's true for you about them?
- What do I want them to know?
- What do I want them to feel?
Again, 30 seconds. What's genuinely on your mind about this person? This isn't about crafting the perfect message—it's about catching the honest thought that's already there.
- What do you appreciate about them?
- What have you noticed recently?
- What's a truth you carry about them?
Example: I've always been impressed by how she handles tough conversations with such care. She's going to be great at this.
Step 3: Timely and True
Will this serve them?
Final 30 seconds: Would hearing your thought actually help them right now?
- Is this something that fits their current situation?
- Does it meet them where they are?
- Is this a truth that serves this particular moment?
Example: Yes, she needs confidence right now more than congratulations. Reminding her of her strength with difficult conversations would be genuinely helpful.
Putting It Together
Now just combine these three elements into a few simple sentences. No fancy language required.
Final message: "Congrats on the promotion, Sarah! I've watched you navigate tough conversations with such care and honesty over the years—exactly what makes a good manager. Your team is lucky to have you."
Step 4 (Optional): Match the Art
Let the card design inspire you
Take a quick glance at the card you've chosen. Is there an image or element you can reference?
- Does the illustration show something you can mention?
- Are there colors or symbols that connect to your message?
- Can you make a simple link between the visual and your words?
Don't overthink it—just see if there's an easy connection. It may feel silly, but it represents the care you took in selecting the card. And that means something.
Example: The card shows geese flying in formation. I could mention something about support or teamwork.
Final message with art reference: "Congrats on the promotion, Sarah! I've watched you navigate tough conversations with such care and honesty over the years—exactly what makes a good manager. Your team is lucky to have you leading their 'flight'."
That's it. Honest, helpful, connected to the art, and far better than "Congrats on the promotion!" It took 2 minutes, not an hour of agonizing. And it matters.